Job descriptions can make or break your applicant pool. We believe you would be surprised by all the research that goes into a job description. Find out how to attract the best talent just by the description you post on a job board. Here are our best tips to get you started.  

Start with a clear job title 

The first thing that candidates will see when they come across your job posting is the job title. Make sure that it accurately reflects the position and the level of experience required. Avoid using internal jargon or acronyms that may be unfamiliar to candidates. 

Provide a brief overview of the role 

After the job title, provide a brief overview of the role and its responsibilities. This should include an overview of the purpose of the position, the key responsibilities, and any qualifications or experience required. 

Highlight the key responsibilities 

Once you’ve provided an overview of the role, it’s important to provide a detailed list of the key responsibilities. Use bullet points to make the information easy to read and understand. Be specific about the tasks and duties involved in the position, and prioritize the most important responsibilities. 

Include required qualifications and experience 

In order to attract the right candidates, it’s important to include the qualifications and experience required for the position. This can include educational requirements, certifications, and specific skills or experience. Be realistic in your requirements, but also be specific about the level of experience required for the role. 

Provide information about the company culture 

Candidates want to know more than just the responsibilities of the position. They also want to know about the company culture and work environment. Provide information about the company’s mission and values, as well as any unique benefits or perks that come with the job. 

Use clear and concise language 

When writing a job description, it’s important to use clear and concise language that is easy to understand. Avoid using technical jargon or complex terms that may be unfamiliar to candidates. Use bullet points and short paragraphs to break up the text and make it more readable. 

Make it engaging 

Finally, make the job description engaging and appealing to potential candidates. Use descriptive language to create a picture of what it’s like to work in the position and the impact that the candidate can have in the role. Be creative with your language, but also be honest and transparent about the responsibilities of the position. 

In conclusion, writing the perfect job description requires a balance of informative and engaging language. By starting with a clear job title, providing an overview of the role and responsibilities, highlighting the key responsibilities, including required qualifications and experience, providing information about the company culture, using clear and concise language, and making the description engaging, you can attract the right candidates for your open position. Remember, the job description is the first impression that candidates will have of your company, so make sure that it accurately reflects your company and the position. 

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