Today’s talent pool includes some of the sharpest and most critical hires you’ll ever seek to recruit. Give credit to the prolonged employment impacts of the pandemic and the Great Resignation. Professionals today know that they are in high demand, and employers are willing to go the extra mile to recruit and hire top talent. That means you need to bring the best you have to the table from the very first interaction with a candidate. That means your job descriptions are more important than ever before. Here are four things you can do to speak to the professionals right from your job descriptions.
1. Provide Focused and Accurate Requirements
One common problem with unsuccessful job descriptions is too much content. An employer may be so eager to target their exact expectation of an employee that the job description becomes intimidating and unrealistic from a candidate’s perspective. To avoid this, it’s important to remember to balance brevity with detail.
You need to focus on what qualifications and requirements are relevant to the position. Is that degree required, or is it nicer to have? Are you willing to do a little training to bring a promising candidate up to speed, or do you need an experienced professional with five years of industry experience in the role? Be very tough on your job description; otherwise, you risk candidates not applying. Or worse, you end up with candidates who didn’t even bother reading through the list because it was too long.
2. Highlight the Benefits of Working for You
Candidates look to job descriptions to learn what hiring managers are looking for and what they are offering. While discussions of salary and financial compensation are often best left to a post-interview conversation, highlighting the little things like flexible work schedules and great company culture will help attract the attention of candidates who are in high demand. It’s worth mentioning the little benefits that make the job unique or your company such a great place to work. The way you present the job in the description will help you find the right person to make it work.
3. Engage and Intrigue
The language you use in the job description matters. Putting the extra time and thought into how you present the job (the messaging and the format it’s served on) will help ensure that your job opening gets the attention it deserves. To accomplish this, make sure to use lively and engaging language to describe the position. Avoid templates that don’t make sense for the market or the job. Keep your audience in mind. This will ensure that you speak directly to the high-caliber candidate you are looking to hire.
4. Market Your Company Holistically
You might be used to letting the marketing department handle your company’s marketing work, but what you might not realize is that your job descriptions are doing the same job. Only, they are marketing your company as an employer to prospective employees. That’s a big job, so make sure your job descriptions and recruitment strategies are not overlooking this important aspect of the hiring process. Take a little space to showcase the company, and talk about what the work can offer to candidates.
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If you are having trouble finding the right candidates that will add true professional value to your team, consider partnering with the Williams’ recruiting team today.
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