Recruiting industry-leading talent can seem like an endless process. There are so many ways to find the right people for your job opening that recruiting can feel both overwhelming and wholly inefficient. Budget and schedule demands can add constraints that turn an otherwise straightforward process into a high-pressure situation. If you think that the solution to finding the perfect candidates is simply writing a better job description, you might be thinking about the problem all wrong. Here’s what the perfect job description actually does for you. 

1. Make Sure You Market Your Company

You might be used to letting the marketing department handle your company’s marketing work, but what you might not realize is that your job descriptions are doing the same job. Only, they are marketing your company as an employer to prospective employees. That’s a big job, so make sure your job descriptions and recruitment strategies are not overlooking this important aspect of the hiring process. Take a little space to showcase the company and talk about what the work can offer to candidates. 

2. Provide Focused and Accurate Requirements

One common problem with unsuccessful job descriptions is simply too much content. An employer may be so eager to target their exact expectation of an employee that the job description becomes intimidating and unrealistic from a candidate’s perspective. To avoid this, it’s important to remember to balance brevity with detail. It’s critical to balance brevity with detail. You need to really focus on what qualifications and requirements are actually relevant to the position. Is that degree really required, or is it more of a nice to have? Are you willing to do a little training to bring a promising candidate up to speed, or do you absolutely need an experienced professional with 5 years of industry experience in the role? Be very tough on your job description; otherwise, you risk candidates not bothering to apply because they don’t think they meet all the qualifications. Or worse, you end up with candidates who didn’t even bother reading through the list because it was too long. 

3. Highlight the Benefits

Candidates look to job descriptions to learn what hiring managers are looking for but also what they are offering. While discussions of salary and financial compensation are often best left to a post-interview conversation, highlighting the little things like flexible work schedules and a great company culture will help attract the attention of candidates who are in high demand. It’s worth mentioning the little benefits that make the job unique or your company such a great place to work. The way you present the job in the description will help you find the right person to make it work. 

4. Engage and Intrigue

The language you use in the job description matters. Putting the extra time and thought into how you present the job (the messaging and the format it’s served on) will help ensure that your job opening gets the attention it deserves. To accomplish this, make sure to use lively and engaging language to describe the position. Avoid templates that don’t make sense for the market or for the job. Keep your audience in mind. This will ensure that you are speaking directly to the high-caliber candidate you are looking to hire. 

Land Top Talent  

For help writing excellent job descriptions that attract top talent, the team at Williams is here for you. Connect with us today. 

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