Having difficulty identifying and recruiting the right candidates for your open jobs? You’re not alone. There’s a real war for talent taking place, and the current job market is very competitive. Recruiting success depends heavily on building and maintaining a strong candidate pipeline. If you are standing by your old recruiting tactics, you’ll inevitably find the same type of applicant. To broaden your reach and bring in some fresh talent into your candidate pipeline, it’s time to get digital. Here’s how.

Create A Branded Online Presence

Recruiting has changed dramatically in the modern age. Digital recruiting tools such as social media and mobile applications have completely revolutionized how and how fast candidates can apply for jobs. Job boards are now online, and without that digital presence, you may as well not be hiring at all. That means having a webpage with active job listings and having a presence on social networking sites such as Facebook, LinkedIn, Twitter, and others. Don’t just have a profile, be active on these channels. Make your company appear like the industry thought leader they are and assure prospective candidates that they would be applying to work for a company with a great culture and engaged employees. This all can come across in your online content. Candidates are searching the web for jobs like yours. Make sure they’re finding you easily, and that they like what they see.

List Your Jobs on Google Jobs

Most candidates searching for work will turn to the biggest search engine on the web at some point in their search, Google. Google now has job listings right on its search result pages. Applicants can search for jobs virtually across all major job boards – from LinkedIn to Monster, to CareerBuilder and others, all from one dashboard. This feature gives job seekers an easy way to see which jobs are available without needing to dig around the internet. All they must do is search for “jobs near me” or something similar, and Google does the heavy lifting. As an employer, you don’t need to list jobs directly to Google, major listing sites are already working hand in hand with Google to help searchers find their listings.

List Your Jobs on Facebook Jobs

Similarly, Facebook Jobs provides job seekers with a new place on the web to find exciting career opportunities. Facebook job postings allow employers to post jobs directly to their page, which is already a brand-building outlet on the web. Employers can then go a step further and run the postings as ads and target potential employees who would be most likely to be successful applicants. Job seekers can fill out applications faster with autofill options based on the applicant’s profile information, which applicants can edit whenever they update their profile.

The truth is there are many options for job applicants to find new opportunities. But to make sure you are attracting the best of the best, do what you can to keep your digital profile and online presence as on-brand as the rest of your recruiting channels.

Looking to Partner with a Top Industrial Recruiter?

Williams Industrial Services has more than 50 years of experience in the industry to help find the right workers for your company. Contact our team today to get started!

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