Every company or brand with a successful, positive and visionary culture has one thing in common – employees with a great skill set and strong loyalty to the company. For a company to bring out that skill requires a structured and strategic Employee Value Proposition (EVP). Just as your company likely has a strong customer or product specific value proposition, an employee value proposition is critical when it comes to attracting the right candidate.

Employees work for the growth of a brand only when they see their career growing in conjunction with it as well. Developing and communicating a plan that focuses on that relationship and clearly defines employee value in working for the company really can help recruit the best and brightest in the industry. When employees receive the right privileges in return for their challenging work and time, it will make them and other team members more professional and engaged in their work.

To improve your brand or company’s growth and catapult it in the right direction, you need to make sure you are attracting the right professionals to your cause. If you’re consistently disappointed in the quality of your candidates, maybe it’s time to take a good hard look in the mirror and ask why they would want the job in the first place. That’s what makes up the foundation of your EVP. Here are a few places to help you craft a compelling value proposition for employees.

1. Don’t be afraid to stand out

Do not make your EVP overly general which fails to differentiate your business from all the other organizations that you are competing with. Stand out from the crowd and take a different approach to attracting your talent. Go deeper and feel free to extract the gems of innovative ideas, rewards, and bonuses that you can provide your employees.

2. Listen to feedback

To becomes one of the most successful organizations in your industry, you should always be listening to your employees. Take their questions and suggestions into consideration. Do not neglect your team members when it comes to increasing your brand value. Listen to the insights your employees must provide and keep working on it.

3. Remember that fit is a two-way street

Always remember that the employee value proposition is the offer you’re making to your employees and future candidates, and that is why you need to keep it professional. Source information from a broad range of departments and managers and develop an EVP which is tailored to your culture. Remember that it’s not just a team dynamic that candidates are looking for, it’s the broader fit into the corporation.

4. Look at your value proposition from their perspective

Ask yourself the questions an employee would ask himself or herself when considering joining the company. Ask the what, why, how of every aspect of the job you’re providing, and you’ll get the answer of how your EVP can be improved for your staffing members and future candidates. That means staying up to date on the latest industry trends and market averages to stay relevant with new candidates. With time, every industry will change, and the market will need you to keep your EVP current based on the latest financial and economic terms. Focus on your employees and they’ll focus on your brand.

Find Exciting Job Candidates with Global Power

Are you looking for the right employees to fit your company culture? Work with our team of recruiters at Global Power today to find the best matches to fill your power generation jobs.

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