Finding the right candidate in a sea of applicants is simultaneously challenging and richly rewarding. The internet and websites like LinkedIn have opened the playing field to really finding the best talent in the industry quickly, but you have to know how to find what you’re looking for. If you are unfamiliar with sourcing on LinkedIn, here are a few tips to help you cut through the noise and find your perfect candidate.
Post Great Content
A big part of finding great candidates on LinkedIn is about presenting yourself as a great employer on LinkedIn. That means posting high-quality content regularly that helps applicants understand who you are as a company and what you’re looking for from candidates. Post detailed job descriptions and be timely with your job postings. Share posts from current employees who speak well of the company and the culture. This type of relevant content is critical to building your brand online and helping the best candidates understand that you are worth talking to.
Similarly, to posting great content, make sure you are active and a thought leader in the industry groups relevant to your preferred candidates. Share your expertise and engage with potential candidates even before they think they want to apply for a job with your company. But remember that it’s not enough just to be a member of these groups, you need to stay active. Regularly discuss important issues that matter within the industry. Engage with the community and network just as you would if you were looking for a new job. This is how companies connect with the people they want in their talent pipeline. But it doesn’t just happen on its own. You must put in the effort in order to make the type of connections that matter in the long run.
Use Boolean Search
Like Google, LinkedIn search allows the use of modifiers to help you get more targeted search results. This makes finding people on LinkedIn so much easier because your search terms can be used in a highly effective and targeted fashion. There are a series of keywords or symbols that when used in combination with your search terms will help you drill down to exactly who you are looking for. Use quotation marks to find results containing an exact phrase. Use words like AND, OR, NOT, and so on to limit or expand your search to include multiple words.
And if you really want to get creative in your search functions, you can combine multiple modifiers to get even more complex search results. For example, if you want to search for Software AND (Engineer OR Expert) you can really customize your search results to whatever is most meaningful for your search. This function allows you to use the OR function in conjunction with the AND function, but only in a way that is meaningful to you and your professional network. It can be a handy way to find just the person you’re looking for.
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